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About Us


Bike Sales Department

Our motorcycle sales department consists of 3 salesmen with a combined experience of over 50 years. We are main dealers for Aprilia, Ducati, Kawasaki and Moto Guzzi and stock a wide range of used bikes. We have a full range of products to accompany bike purchases including various finance and warranty packages.


Clothing Department

Our clothing department has 3 full time employees with over 20 years experience and stocks motorcycle clothing and accessories from major brands including Arai, Alpinestars, Dainese, Ducati, Richa, Shoei, Belstaff and many, many more. We hold extensive stock and all sales made online with a value over £50 have free delivery with our trusted, reliable courier, DPD. We offer a helmet fitting service to ensure that the helmet you buy fits correctly to offer its maximum protection.


Service Department

Our state of the art service department features factory trained technicians with over 60 years experience combined. Our workshop is fully equiped with the latest tools and equipment required for all aspects of motorcycle servicing, repair and maintenance. To complete our aftersales team we have two valeters who apply the finishing touches to all our services by making sure that your new, used or serviced motorcycle looks its absolute best. They are also available to collect and/or deliver your bike in our purpose built van, if you're unable to do so yourself.


In the background

Behind the scenes, our small office team handle everything business related as well as performing vital sales administration duties such as transferal of ownership and keeping the relevant government databases updated. They also make sure we look our best over our digital channels which consist of facebook, instagram, twitter, autotrader and 4 websites.



In 1989, two young guys had a dream to open their own bike dealership, Phil Bailey and Richard Hersey had worked together in a number of dealerships and it was time to go it alone.

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Phil was out in his pickup truck looking for used bikes and popped into Mid Bucks Motorcycles in Cambridge Street Aylesbury, ‘Do you know anyone who wants a bike shop?’ the owner asked. ‘Maybe I do’ Phil replied, and the plot was hatched.

Phil and Richard then got to work on making their dream a reality and on 1st February 1989 On Yer Bike opened for business.

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Starting with a Yamaha franchise and a small selection of used machines, On Yer Bike quickly grew to fill every inch of the tiny Cambridge Street Premises, there were even bikes hanging from the wall! When the limited space started to become an issue, Phil and Richard moved the workshop to Evett Close so that the entirety of the Cambridge Street location could be used as a showroom.

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During his many visits to buy used stock, Phil developed a good relationship with Moto Cinelli in Northampton who were the Ducati importers. After some tense negotiations, On Yer Bike was awarded a Ducati franchise in February, 1993. As Lovers of Italian machines, Phil and Richard were both ecstatic.

Tragically, in June 1993 Richard passed away.

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With grit and determination On Yer Bike persisted through these difficult times. As the business continued to grow, space once again became a problem. In 1995 an old happy eater site became available on the main A41 at Westcott. The site needed a total rebuild but it was the perfect opportunity to expand. After a lot of hard work On Yer Bike Westcott opened on 1st October 1996.

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Over the years the site has grown considerably and we opened our stand-alone clothing store, vast aftersales centre and on-site motorcycle training school. After our trainer Neil retired, we are no longer offering training at On Yer Bike.

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In 1999 we expanded our range and were awarded the Aprilia and Moto Guzzi franchise, in 2004 Kawasaki followed.

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Prestigious awards were given to On Yer Bike by Motorcycle News as dealer of the year in 2002 and again in 2014. We have also been given numerous awards from the manufacturers that we represent.

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Over the years things have certainly changed, we would like to thank our loyal customers, some of whom have been with us from the very start. Without you, this would not have been possible.


Meet the team

Employee Image Mike Phipps

Mike Phipps

Ducati Brand Manager

Mike has been with On Yer Bike for 6 years now. Mr Phipps has been in the trade for over 2 and a half decades! With over half of those being in a Ducati dealership, he's our resident expert! If you need anything Ducati, Mike is the man to speak to!

Currently Riding: Ducati Demonstrators

Favourite Bike(s)

Ducati Multistrada 1260 Pikes Peak with a full Termignoni system!

Employee Image Mark Moore

Mark Moore

Aprilia/Moto Guzzi Brand Manager

Mark has the longest record here at 21 years of on-site OYB experience. Mark is jovial and full of fun. If you can't find him just ask for Skippy.


Favourite Bike(s)

Aprilia Tuono Gen 1 Factory Racing

Employee Image Tony Head

Tony Head

Kawasaki Brand Manager

Tony has been with On Yer Bike for 15 years now as Brand Manager of Kawasaki, and with another 15 years of previous experience in the trade, Tony is a reliable source of information.

If you're wondering who you spoke to, and you remember him talking a lot, it was Tony!

Currently riding: Kawasaki Demonstrators

Favourite Bike(s)

1992 Kawasaki ZXR750 K1

Employee Image Raymond Holloway

Raymond Holloway

Marketing Executive

Having only a short time in the trade previously, Raymond has recently re-joined On Yer Bike. 

You'll see him out and about with his camera. Smile!

Currently Riding: Kawasaki Ninja 400 KRT

Favourite Bike(s)

Gotta be the new Panigale V4R

Employee Image Fred Mills

Fred Mills

Clothing Sales Assistant

Fred's been with OYB for well over 18 months now, he's got vast knowledge of all of our clothing products!

Best area of knowledge: Helmets.

Favourite Bike(s)

Ducati 748s, in red, obviously!

Employee Image Ian Goddard

Ian Goddard

Service Manager

Ian has a total of 29 years experience in the trade and has been with On Yer Bike for 14 years. Ian is the friendly face of the service department. Ian has plenty of service information just ready to be shared with you.

Currently Riding: Suzuki SV650

Favourite Bike(s)

Honda RC30 (VFR750R)

Employee Image Josh Price

Josh Price

Parts and Service Advisor

Josh has been with On Yer Bike for a few months now, as his first foray into the motorcycle trade. Josh is most knowledgeable on Ducati accessories, however he will advise you on any brand of parts and accessories

Currently Riding a Kawasaki Ninja 400 + Honda Grom (MSX125)

Favourite Bike(s)

Honda VFR400